CASE STUDY DHUN (EP)

DHUN is an EP by Anmol Jaswal for which we launched a two months long campaign. Starting from the Album cover, promotional posts/videos, reel style music videos to covering his promotional tour!

Our goal was to connect the audience with the journey behind making the EP, therefore we released some exclusive behind the scenes of Anmol recording in the studio.

To further boost the release we held photoshoots for Anmol. These pictures were used to promote the EP through trade magazines like Rolling Stones and many more.

Using our social first strategy we produced multiple music video styled reel content pieces rather than a traditional music video. The reels gained over 630K+ views on Instagram, garnering over 130k+ streams for the EP across all platforms along with two major playlists on Apple Music.

To maintain the momentum of the release we produced posters/content for the Promotional Tour of the EP.

Following the release journey towards the end we produced after-movie reels of the shows, giving the audience a glimpse into the magic Anmol created on stage.

Our aim was to not only make our audience stream the music but also feel a valued member of the EP's journey. Having achieved the same, we were all very happy.